While shopping for new frames it’s important to see how they look once they’re on. You have to make sure you look good right? The traditional way of doing this is with a plain old mirror… boring! In today’s tech savvy world, where everyone has a smart phone on them, the preferred way of checking ourselves out is with a selfie. You know you’re doing it and seeing everyone else doing it too. It’s a trend that’s here to stay, so let’s embrace it. More importantly, how can your practice utilize this behavior and get something in return?
Welcome EYEQUEUE, a hashtag photobooth, social media marketing tool, interactive shopping experience and
eyewear display all in one! This is the future of how consumers shop. But, how does it work? Simple. Chances are your customers are already using their phones to take selfies while shopping. All they have to do is upload that selfie to their Instagram with your unique hashtag and username and bam it shows up on the screen of the EyeQueue display. EyeQueue is using software that is constantly looking through Instagram and Twitter for new instances of your hashtag. Each time it finds one, that post is pulled into the machine and the image is displayed.
The magic is that now their image, with your hashtag, is living on social media, gaining likes and attention, all while exposing their followers and friends to your brand. This allows your brand to reach a completely new audience of people you would have otherwise never reached. The social media outreach is exponential!