IRIS is about bringing new energies and technologically advanced Experience Centers into the, all too often, stagnant environment of optical retailing. Imagine an optical environment that links your patients’ virtual lives to their physical experience in your office and can all be done while they are still there shopping. Imagine a retail space that communicates to your customers utilizing smart devices they currently use in their everyday lives. IRIS is doing this. The Eye Designs Group is ushering in a new way to connect with customers by integrating new and exciting technologies into our display systems and merchandising solutions. IRIS is allowing customers to be informed, educated and stylish all while having fun and sharing their experiences with their friends.
INTELLIGENT RETAIL INTEGRATED SOLUTIONS
“The best way to predict the future is to invent it.”
~ Alan Kay, User Interface Pioneer
IRIS Experience Centers include iPad applications, RFID technology, Social Media integration and digital enhancements designed to connect patients, deliver information and create a memorable shopping experience. The Eye Designs Group is very proud to bring you IRIS, the new standard in patient experience.
Our experience centers
CHANGING THE RETAIL ENVIRONMENT
INTERACTIVE RETAIL EXPERIENCE
The dilemma has always been, how does brick and mortar replicate and compete with this virtual experience in the physical store? Our answer is INSIGHT, an interactive touch screen display, digital catalog and eyewear display all in one.
INSIGHT provides your optical with empowering access to information and choices that consumers crave, but the important difference is that the information is dictated by what your practice can offer them. Insight has a powerful touchscreen interface that comes loaded with a tailor made experience built specifically for your optical.
A SHAREABLE EXPERIENCE
In today’s tech savvy world, where everyone has a smart phone on them, the preferred way of checking ourselves out is with a selfie. You know you’re doing it and seeing everyone else doing it too. It’s a trend that’s here to stay, so let’s embrace it. More importantly, how can your practice utilize this behavior and get something in return?
Welcome EYEQUEUE, a hashtag photobooth, social media marketing tool, interactive shopping experience and eyewear display all in one!
ADD MOTION & DYNAMIC CONTENT
Utilize VUE to display a slideshow of brands, current sales or videos. VUE utilizes our Insight software to deliver dynamic digital content to your Versa frame boards.
INTERACTIVE FRAME COMPARISON & EDUCATION
Finding the right frames and lenses can be challenging and overwhelming for your patients. There are so many choices and options. How do you make sure you help them get the ideal fit, style and lenses that are perfect for their lifestyle? Don’t fret, SMART MIRROR is here to help!
POWERED BY E-GRAB
Utilizing Radio Frequency Identification (RFID) technology, SMART-ID is a store level inventory management software package that tracks current inventory levels, identifies missing frames and captures product movement.
The eGrab cloud based software powers the inventory database and communicates with a handheld scanner to perform inventory with a simple sweep of your frame displays. The daunting task of a store’s frame inventory is reduced to minutes.
THE CHANGING RETAIL ENVIRONMENT
Let’s face it, shopping is a lot different today than it was 15, 10 and even 5 years ago and will only continue to change in the near future. Today, not only do customers want better products, but they also want a better experience. Customers have come to expect instant gratification, an abundance of information, customization and unique experiences. It’s important to keep pace with evolving technologies, not only to streamline workflow, but to also enhance the customer experience or you could find yourself obsolete.
The rise of online shopping has changed the way brick-and-mortar needs to approach their customers. In front of a glowing computer screen or at their fingertips on a smart phone, consumers have instant access to an endless amount of products, information and customer reviews, all packaged in well designed and…