Dr. Ziegler approached us when building the new location for Ziegler Leffingwell Eye Care, located in New Berlin, Wisconsin. They wanted a rustic and industrial look for the new space, which is a 7100 sq. ft building , that has an impressive 1900 sq. ft optical. Our team was extremely excited to work on this project.
EYECARE, NEW BERLIN WI
Industrial & rustic
Utilizing pieces from some of our contemporary collections such as Milan, Evoque, Muro and Moda we were able to create a modern and functional floor plan for the space. The displays are finished with a Salvage Planked Elm Laminate that works very well with the desired industrial/rustic aesthetic.
The open seating and reception area are inviting and allow for patients to see the beautiful optical while they wait. The optical and waiting areas feature a high, partially exposed, ceiling that incorporates suspended grid panels to bring light down from the high ceiling into the optical space. Utilizing our LUM Retail Lighting products, the merchandise on the displays is properly lit and given the attention it deserves.
The space also features custom built communal tables, that Ziegler Leffingwell sourced from a local contractor, coupled with our frame risers to add function and versatility to the space with a unique look. The practice also utilized many of our branding and merchandising elements including acrylic logo blocks and custom signage.
A focal point of the optical is our social media photobooth, EyeQueue. This display creates a unique, interactive and shareable experience, which links the optical to the outside world utilizing the patients’ already established social media accounts.
The end result of this project is a stand-out, beautiful space that will serve both the staff and the patients well for many years to come.