Let’s face it, shopping is a lot different today than it was 15, 10 and even 5 years ago and will only continue to change in the near future. Today, not only do customers want better products, but they also want a better experience. Customers have come to expect instant gratification, an abundance of information, customization and unique experiences. It’s important to keep pace with evolving technologies, not only to streamline workflow, but to also enhance the customer experience or you could find yourself obsolete.
The rise of online shopping has changed the way brick-and-mortar needs to approach their customers. In front of a glowing computer screen or at their fingertips on a smart phone, consumers have instant access to an endless amount of products, information and customer reviews, all packaged in well designed and concise experiences. That same information and experience needs to translate to shopping in person.