IRIS is about bringing new energies and technologically advanced Experience Centers into the, all too often, stagnant environment of optical retailing. Imagine an optical environment that links your patients’ virtual lives to their physical experience in your office and can all be done while they are still there shopping. Imagine a retail space that communicates to your customers utilizing smart devices they currently use in their everyday lives. IRIS is doing this. The Eye Designs Group is ushering in a new way to connect with customers by integrating new and exciting technologies into our display systems and merchandising solutions. IRIS is allowing customers to be informed, educated and stylish all while having fun and sharing their experiences with their friends.

IRIS Experience Centers include iPad applications, RFID technology, Social Media integration and digital enhancements designed to connect patients, deliver information and create a memorable shopping experience. The Eye Designs Group is very proud to bring you IRIS, the new standard in patient experience.