The Eye Designs Group offers a number of different merchandising systems that allow for versatility and the ultimate shopping experience. Our systems all include interchangeable components such as frame holders, shelving, signage and more; allowing you to create a dynamic retail environment that engages your patients and captures their attention.
We make frames look good
Versa
MERCHANDISING™ SYSTEM
The patented VERSA Merchandising™ System has revolutionized the way frames are displayed. It is a system of frame holders, signage, shelving and merchandising elements that bring visual clues to help the shopper make informed decisions on product styles, brands and price points.
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Versa Merchandising™ System
Flot™
MERCHANDISING SYSTEM
Designed to take the concept of a simple floating shelf to a new level, FLOT™ will transform the way you display eyewear. Using a collection of various shelf sizes and accessories the FLOT™ Merchandising System creates a story that helps visually capture your customers.
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Flot™ Merchandising System
THE ACCESSORIES YOU NEED
Anytime, Anywhere
Optcialdisplays.com is your home for accessories, offering innovative merchandising systems at an affordable cost. Browse our large selection of display accessories, frame holders, messaging blocks and more – anytime you want, from the comfort of your office or home. Focusing equally on style and function, the products on Opticaldisplays.com are designed to enhance your optical and help increase sales.
Merchandising Catalog
Download a comprehensive catalog that includes our patented merchandising systems, the importance of merchandising and a complete guide to all of our merchandising accessories.
How Merchandising Systems for Eyewear Helps Customers Make Decisions
When your patients are in a retail environment looking for new eyewear, they expect to see a lot of options. Proper optical merchandising facilitates the decision-making process when it provides your patients with helpful information they can use to make their buying decision. Here are some tips on how merchandising elements and your eyewear displays can reinforce branding and give your patients the details they need in order to make an informed decision.
Informative Signs
Patients will appreciate a smooth, yet informative, shopping experience. Signage above your displays will direct your patients to the general area (gender, lifestyle, brand, etc…) they will want to browse for their new frames. Once they start looking at the offered selections they will probably have questions about eyewear price points, frame sizes and the types of lenses the frames can accommodate. When your retail merchandising setup includes informative signs, this helps your patients narrow down their options. Integrating signs with the display can inform patients of special sales, famous or local brands, new or featured frame styles, lens coatings and much more. The Eye Designs Group Merchandising Systems offer a vast collection of merchandising and signage options to assist patients with their shopping decisions.
Mirrors
The first thing a patient will likely do when they are in an optical retail environment is try on frames that catch their eye. They will want to know how they will look in the frames so you should have plenty of mirrors with easy access. By interspersing mirrors in your optical shop, your patients can try on frames without distancing themselves from the display case. You will want to offer both small and full-length mirrors. Small mirrors are great for an initial peek at the frames but, as you know, frames are very much a fashion statement these days and in many cases the patient will want to see the whole picture in a full length mirror. The Eye Designs Group offers a wide variety of mirror choices from tabletop to full-length.
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The complete resource
The complete resource