b'What isMerchandising.Merchandising is any practice that aids in the sale of goods or services toTiming is also an integral part of effective consumers. With regards to retail sales, this would be the types ofmerchandising to attract sales. Back to School, merchandise and the methods of displaying them that attracts the eye andholidays, summer vacations, and other special encourages sales. events all offer opportunities to enhance your merchandising plan. Reminders to help children Visual merchandising refers to the use of sight to entice your audience. Thissee the blackboard, extra contacts for vacation is done by using attractive displays and arrangements, demonstrations,and new sunglasses for the beach are all effective informative signage, and packaging. Knowing where to place items withinmeans to draw attention to your merchandise and each arrangement, proper placement within the retail environment and theelevate sales. Variety and rotating your displays, overall impression of your space all contribute to visual merchandising. stock and merchandise are imperative to proper merchandising.Merchandise simply laid out on a table or placed on shelves does not imply any sort of worth or attract attention. It is key to have a plan for your products within your space. Effective merchandising increases sales and keeps you ahead of the competition, therefore you need to stand out in your field and work smartly to draw the attention to you and your merchandise. Decorative displays, products, arrangements and environments suggest worth, variety and individuality, and generate a desire to obtain the product or service, therefore increasing your bottom line.It is important to order adequate amounts of merchandise, enough to supply demands, but not so much that it goes out of style while you have it in stock. Ordering the wrong amount of merchandise will tie up your space with undesired items, causing consumers to go elsewhere to find a wider variety of items that visually appeal to them. Advertising moves people toward goods; merchandising moves goodstoward people.CHARLES EAMESAmerican Designer286 | MERCHANDISING'