b'05 08Fact five. Fact eight.Visual merchandising motivates the patientAll visual components of your optical from storefront to make a purchase both planned and to entrance, to layout, to traffic flow, to signage, to on impulse. merchandising, to lighting determine the success and failure in selling merchandise. This combined experience is the basis for patients to return to your optical and 06 become regular patients.Fact six. 09Fact nine.Patients understand what they are seeing and Visual merchandising allows you to differentiate understand product offerings which allows themyourself from competition. You can create a unique to make decisions quicker and leads to moreand consistent image of your business as a leaderefficient selling. in the eyecare industry.07 10Fact seven. Fact ten.Visual merchandising attracts attention andVisual merchandising contributes to a positive elevates the perceived value of product bybuying experience which transitions to more enhancing the shopping experience. sales, higher profits, better cash flow, and highercapture rate, the ultimate goal of merchandising.TOP TEN | 293'